AI-driven productivity gains often mask a hidden “tax” of rework and organizational redesign.

• Superhuman’s acquisition of Rows is intended to enhance its AI productivity platform, but a “4-hour tax” of rework for every 10 hours of AI-driven productivity gain may negate many of the promised benefits.
• A National Bureau of Economic Research (NBER) survey reveals that 80% of companies using AI report no measurable impact on productivity or employment.
• Businesses must prioritize organizational redesign and skills training to fully realize the productivity gains from AI, or face increasing technical debt and wasted investment.

Superhuman’s $825 Million Gamble: Will Rows Solve the AI Productivity Paradox?

Superhuman, with its last valuation at $825 million in 2021, is betting big on AI-powered productivity. The acquisition of Rows, a company focused on simplifying data work through integrations and no-code automation, signals a push towards an all-in-one AI workspace. But will this acquisition truly enhance productivity, or is it just another attempt to solve the elusive “AI productivity paradox,” where promised gains often fail to materialize.

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Forget about pre-built integrations; we’re building our own. You’ll need a Make.com account, obviously. But more importantly, you need a solid understanding of APIs, data structures (JSON, XML), and the command line. Bonus points if you’re comfortable with scripting languages like Python or Node.js, because we’ll be using those to massage data where Make.com falls short. We’ll also leverage jq for JSON wrangling within Make.com’s function modules.